Flipping the script....does it really work?

Many times, women find that their version of feminism include "flipping the script", based on stereotypes of women. For example, many women attempted to own the word BITCH...and use it as an endearing term for friendship, with their very close friends, a powerful woman who does not take mess from anyone, someone who has their own opinion and can be blunt about it...etc. etc...Additionally, the same could be said for clothing... A few decades ago, (well not talking about disco days) but 20's-60's, women were pretty much dressed from head to toe. As the years went on, women decided to show their freedom of choice, by dressing a tad scantily, for some, as an in your face, this is my body, I can do what I want, dress how I want, talk how I want to talk...the same can be said for how many women can flaunt body parts they were blessed with as well...so the question is...does this help in regards to feminism? Are women gaining more respect, by standing out on their own and saying we will not adhere to the double standards placed on us? Or do we as women, simply look like damn fools, validating misogynistic views set forth by both men and women?